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Lights, crowds, and a sea of booths - welcome to the exciting world of trade shows!
So, how do you ensure your brand doesn't just blend into the background? Short answer: GIVE AWAY AMAZING BRANDED FREEBIES.
The right promotional swag can be a powerful lead magnet, drawing potential clients to your booth and leaving a lasting impression long after the show floors have emptied.
We've curated a list that caters to the 10 top booming industries in the US:
Construction
Real Estate
Automotive or Car Dealerships
Pets
Health and Wellness
Beauty
Finance
Agriculture
Tech
Insurance
Whether you're a trade show veteran looking to shake things up, or a first-timer aiming to make a splash, these ideas will help you turn casual booth visitors into qualified leads.
Let's get started.
A cornerstone of the US economy, covering residential, commercial, and infrastructure projects. Trade shows for this industry can be further subdivided into so many more categories. The biggest trade show in the US is for the Construction and Utilities industry so you can bet everyone is going to be bringing their A-game to these trade shows to network and get high-value leads.
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CM11 Carabiner Tool |
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COB Lamp w/Clip |
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For the real estate industry, a unique trade show branded giveaway should reflect professionalism, functionality, and the personal nature of real estate. Here's a mix of creative and practical branded giveaway ideas to make your business stand out.
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2 oz. City Bonfires Corporate Color |
For the automotive industry and car dealerships, unique branded giveaways should align with car enthusiasts' and buyers' practical, tech-savvy, and lifestyle-oriented needs.
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READ OUR CASE STUDY Subaru of America Gets Creative with Las Vegas Conference Giveaway |
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Compact and Handy Emergency Tools
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For a pet supply trade show, you want branded giveaways that are fun, practical, and appeal to both pet owners and their furry companions. Here are some creative and unique ideas.
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The healthcare industry has huge trade shows every year. You want branded giveaways that promote a healthy lifestyle while being practical and innovative. Of course, there are numerous branches of the healthcare industry so we're presenting a wide range of promotional product ideas. Here are some unique ideas that could resonate with wellness-conscious attendees.
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YOU MAY WANT TO CHECK OUT: 51 Great Promotional Healthcare Swag for Trade Shows, Conferences, and Other Promo Needs |
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Small Pill Bottle with Assorted |
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As for the beauty industry, branded trade show freebies should be luxurious, on-trend, and practical, appealing to those passionate about skincare, cosmetics, and self-care. This industry relies heavily on virality on social media so it's also important to think about your promo items' presentation, meaning, is it photo-worthy? Here are some unique and eye-catching giveaway ideas.
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Promo giveaways for the finance industry should combine practicality, professionalism, and value while promoting financial literacy and responsibility. Fintech is a big part of this industry so it's good to add plenty of branded tech accessories in the mix. Here are some unique and thoughtful ideas for a finance-related trade show or event.
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Practicality, sustainability, and relevance to the outdoor and farming lifestyle should be top-of-mind for branded promotional swag for the agriculture in industry. Here are some winning logo items for trade shows.
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Needless to say, there's going to be plenty of tech gadgets at these types of trade shows. To make sure your promotional campaign succeeds, think about, the following: (1) Compatibility, meaning, be mindful of whether your branded freebie will have any issues pairing with other devices and (2) Integrate eco-friendly tech items to your custom swag selection.
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READ OUR CASE STUDY Densify Excites Techies with LED Sabers |
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TERRA THREAD® - Erdig 15" Laptop |
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E-Wipe Electronic Cleaning Kit
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For the insurance industry, branded giveaways should emphasize security, peace of mind, and preparedness, while still being practical and useful in everyday life. Here are some unique and thoughtful ideas for insurance-related trade shows or events.
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Now that's a hefty number of promotional swag ideas for trade shows. We guarantee that having these items at your booth will help you engage and get leads with the right people to grow your brand. Chat with our creative sales agents for more personalized presentations and quotes. You may also email info@brandspirit.com.
